The Croods: colorful, good-looking animated film (nowadays it seems to be harder to make a bad-looking animation than a good-looking one), that, however, fails where they usually do: in telling a story with heart. The main issue is how heavy-handed the story gets; and while the name of the film suggest it, the brand of humour is not crude (nor, as DWA films usually have it, so heavily dependent on pop-culture references). It’s a fun ride, but for the most part that’s exactly what it looks like.